Community Initiative should not be restricted to only contribution of funds. It must necessarily involve the energies and efforts of the people.
Community Initiatives should be rendered in areas where the company's core strengths are, so that we can contribute more than just our time and money. Therefore, we use our expertise and knowledge in the IT domain, to educate and enable communities.
The efforts should be concentrated on a few initiatives to ensure significant results and maximum impact.
Initiatives are not limited to any cultural, regional or physical boundaries. We ensure a wider reach of each initiative to benefit the society at large. We believe that community initiatives are essential not just in a developing country like India but also required in an affluent and developed country like US. So wherever we are, in all the centers that we are present, we will be engaged in contributing towards the community. For example we initiated the "Not for Profit (NP) Connect" Program in Bartholomew County in Indiana, US. The program envisioned to improve the quality of life and enhance economic development by increasing access to technology. To achieve this goal, the organization introduced programs and developed software and websites for Nonprofits in US. We also helped some of the schools in upgrading hardware infrastructure.
All practices and initiatives should be Metrics-driven, for greater transparency and to ensure measurable results. We measure the number of beneficiaries and the number of employees involved in each initiative. For example, in the year 2013-14, we had 13724 beneficiaries as against 8809 employees participating in the community initiatives. This in the year 2012-13 was 6200 and 5750 respectively.
We always aim for maximum results of the efforts involved (1.5 times our employee strength) to reach and benefit maximum number of beneficiaries.
We firmly believe in the principle of collaboration. We understand that in the arena of social service, there are other entities with greater depth of knowledge. In order to give the best to the society, we collaborate with such entities. For example Janwani, GE Motors etc.